Artlist $100k fund (2023)
My roles: ideation, creative management, project management, content strategy.
A brand-focused campaign, establishing Artlist as the place for video creators,
pushing them to realize their wildest creative vision, and giving them the tools to make it happen.
The campaign reached tens of millions of eyeballs and led to a significant brand lift,
through in-house creatives, PR, organic social content, and influencer marketing.
Applicants were required to post their $100K idea to their socials, thus generating more organic reach.
In-house creatives (commercials and social content)
These are in addition to numerous newsletters, in-product communication, blog posts, landing page, and more.
influencer marketing
More than 40 unique pieces of content were produced, ranging from micro-influencers to huge creators,
reaching millions of relevant eyeballs both organically and via paid campaigns
Scouting talent, negotiating, and creative direction were done by my team.
Note: views were gained mainly on Instagram and TikTok, and videos were posted on creators’ accounts. YouTube links were provided for their ease of use.
PR
Total of 665 publications, including Yahoo! Finance, Business Insider, Forbes.es, and more.
Notable submissions
Small selection out of more than 2,000 unique applications from around the world.