make it move
My roles: creative management, project management, content strategy.
An online & offline campaign, set to highlight Artlist’s video templates.
Collaborating with renowned British street artist Luke Smile (Amazon, Karl Lagerfeld, Paypal, Vans, and more), we created a one-of-a-kind moving mural.
This unique art piece was digitized and available to Artlist subscribers as an exclusive After Effects template.
The campaign reached millions of eyeballs, and led to a significant MoM engagement increase with the templates catalog.
main video content
The main pieces on content were a 30-second ad, alongside a short YouTube documentry, made with a local content creator.
The documentary was published on the Artlist YouTube channel, with a longer version on the creator’s channel.
Additional media includes banners, newsletters, blog articles, in-product communication and a landing page.
